Manual copy writing cannot compete with A.I based content generation technology – the infographic below summaries our 16 month journey.
Do not know what NLP stands for? If not then you are not alone, we talk to a lot of real estate agencies that do not. But they should.
Natural language processing (NLP) is a field of computer science, artificial intelligence and computational linguistics concerned with the interactions between computers and human (natural) languages, and, in particular, concerned with programming computers to fruitfully process communication. Or in short, NLP is part of a family of tech that enables computers to understand human language and communicate with them.
My firm, Realty Profiler, has over 30,000 hours of experience writing content for real estate professional’s online profiles. Namely, their profiles on LinkedIn, portal and agency websites. We used to be old school, 20-30 manual copy writers, backed with a little tech and a great content library.
But 16 months ago we started the shift to an A.I based system and the impact has been beyond our expectations – it’s a game changer.
Not only has the quality of our profiles improved significantly, it only takes our clients minutes to build their profiles. No scheduling is required, no 7-10 day service cycle, no $100-500 dollar bill. The platform generates multiple profiles instantly. They choose the one they like the most and then select additional languages to translate into (again instantly, in beta now with Google StartUp funding).
If you are a real estate organisation, be it a portal, agency or solutions firm, with serious volume (I mean 1000’s of real estate professionals) then you should be looking seriously at NLP and Translation tech, and A.I in general. Mind you, we spent 15,000 hours building our platform and we are still improving it every day, so it’s no walk in the park. But it is the future.