How to Build a Powerful Network of Real Estate Contacts Online

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Every real estate agent knows that having a powerful database of buyers, sellers, and industry experts helps agents sell properties faster. A well-connected agent can use his or her network to source expertise, promote properties, and find sellers and buyers. With social media, it’s easier than ever to manage and grow a database of real estate contacts online. By maintaining …

Leverage Your Real Estate Client Database to Grow Business Online

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On average, real estate agents estimate that nearly half of their business comes from client referrals. While referrals are, arguably, the most powerful marketing tool in any industry, they are extra important in the real estate industry. New technology makes it easier than ever, as an agent, to keep in touch with your client database and to grow that database. …

Manual vs A.I Infographic: Writing a LinkedIn Profile

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Manual copy writing cannot compete with A.I based content generation technology – the infographic below summaries our 16 month journey. Do not know what NLP stands for? If not then you are not alone, we talk to a lot of real estate agencies that do not. But they should. Natural language processing (NLP) is a field of computer science, artificial …

The Poor State Of Agent Profiles On US Portals

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Why are most agent profiles on the big portals unengaging, incomplete and ineffective? This is the question we asked four years ago in Australia. We identified several reasons for the poor state of online profiles: Time – agents are time poor Skill – agent’s do not have the skill to write a professional profile Value – agents did not understand …

The Auto-crat: Content is Still King, but Artificial Intelligence is Changing All the Rules

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Last week, my team ‘wrote’ 12 million words of real estate content for real estate professionals around the world. Each piece was optimized for search and crafted to be highly effective towards specific target markets. Oh…and no one on the team actually typed a single word. Our Hanoi-based rapid content generation platform, Realtor Profiler, builds professional narratives for the real …

How we ‘wrote’ 12 million words about real estate professionals in a week

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Last week my team ‘wrote’ 12 million words of professional narrative about real estate professionals. Each ‘story’ was unique, free of grammatical errors, optimized for search and highly effective. How did we do this? By combining artificial intelligence and natural language processing. In this article, I hope to explain what is artificial intelligence and natural language processing and how it …

Google I/O 2017 – Trends in Natural Language Generation and Translation Tech

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I recently spoke to 800+ techies at the Google I/O 2017 conference. The event confirmed my strong belief that Vietnam is an exceptional place for building an information technology company. In 2016, Gartner has ranked Vietnam as a tier 1 Emerging-Market Location for IT offshore services and the best in Asia. With growing talent pool in IT consisting of young, …

Building a strong foundation for your brand

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The cornerstone of effective marketing Key Takeaways Foundational brand building is the most crucial process in any marketing effort. The easier it is to recognise your company name, the better chance you have of  establishing a strong, dependable presence. Marketing is as much about increasing your real estate agency’s exposure and generating brand awareness as it is about positioning yourself …

Is Facebook marketing worth your time

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While almost everyone in the marketing world seems convinced Facebook is a must for building your brand, here’s a different view to consider. Investing in marketing on Facebook yields little return compared to database marketing and certainly won’t deliver the big rewards and new clients everyone is talking about. Why? Because despite all your efforts, you could be talking to …